He once parallel parked a train.
He’s able to slam a revolving door.
Sharks have a week dedicated to him.
Presidents take his birthday off.
The contents of his tacos refuse to fall from the shell.
He once convinced a vampire to go vegan.
He has won the Lifetime Achievement Award—twice.
His only regret is not knowing what regret feels like.
These are phrases linked to “The Most Interesting Man in the World” that has repped a certain beer brand for the past 10 years. In real life, the man on the commercials, who actually has had few lines, is 77-year-old actor Jonathan Goldsmith. After increasing sales of the brand by as much as 35%, adding to the future growth of the entire corporation by 25%, the company is “retiring” him. The growth isn’t holding, so they believe “millennial drinkers” are no longer buying into the elder image. But for 10 years, it caused millions of drinkers to try or change brands, because the guy was just so cool. Ladies changed or tried too, because he was suave and sophisticated. Bottom line—the marketing worked.
It is always such a fascinating paradigm of how we think if we use a product, we might, maybe, become something like the image projected, as in “I hold that, I look like him.”
But the sad truth is “The Most Interesting Man in the World” isn’t real. He’s just an idea a marketing team came up with to sell fermented yeast. None of those awesome, clever sayings are even true.
His conception didn’t require a physical union between a man and a woman.
He regularly healed the blind and the lame.
He once multiplied food for over 5000 people from a kid’s lunch.
Demons fear Him because He alone can end their reign.
He was executed and buried, but came back to life.
Many witnesses watched Him ascend into Heaven from the Earth.
History is divided into two segments around his birth and death.
Today, over 2,000 years later, He speaks to His followers.
These facts are connected to Jesus Christ, the Son of God, Who has represented the Heavenly Father forever. His followers have grown increasingly since the A.D. years first began. Once men and women meet Him, they want to get to know Him, and then they want to be like Him. They want His qualities, His gifts, and His image. Why? Because He is Perfect.
While ad campaigns are going to be funny, cool, and, yes, make us want some of the stuff, let’s remember we serve “The Most Powerful God in All Eternity.” He’s real and all those stories about Him? All true.
There are so many other things Jesus did. If they were all written down, each of them, one by one, I can’t imagine a world big enough to hold such a library of books. —John 21:25 MSG
JEFF ALLING March 18, 2016
Awesome Great reminder and now I can think of Jesus every time I see that commercial.