A growing trend I see with this blog is men forwarding a particular post to a list of people. Their people. People I don’t know and don’t have a clue who I am. People who likely will never subscribe themselves, but will read what Mr. X sends them. Why? Because of the relationship, credibility, and trust of the sender.
Here’s some questions to consider today for all communication …
What do you choose to “forward” every day?
How do you decide what you “forward”?
Is there a filter on your “forwards”?
What filters your “forwards”?
Who is trusting you for their content versus starting to judge the content for itself?
Who reads everything you “send” versus those who will no longer “open” it? Why?
For this blog, there are weeks that the number of forwards sent and read far outnumbers the actual subscribers who open it. Once again, this proves the receipt of content depends on relationship (or perceived relationship) far above any other factor. This holds true for us all with any communication.
We receive based on the trust level of the sender.
We all “forward” information every day. A lot to a small circle and a little to a large one. A lot of verbal and even more non-verbal. Some true, some not so much. Passive thoughts and intense dialogue. Words people will never remember and words they may never forget.
As representatives and ambassadors for Christ, He is the best filter to use before we “forward” anything to anyone.
For the word of the Lord holds true, and we can trust everything he does. —Psalm 33:4 NLT