3 Qualities of Regular Customers

Chris Stapleton’s song “Whiskey and You” says, “Come tomorrow, I can walk in any store. It ain’t a problem, they’ll always sell me more.”

When I heard that line, I had this thought …

A liquor store owner never says to a guy, “Hey, you come in here all the time. I think you need to stop frequenting my store. Take a break, buddy.”

No web site is ever going to email a visitor with the message: “Dear user, we request you stop visiting our site. You are consuming too much of our bandwidth too frequently and we need to ask you to stop.”

There is a term in the business world known as CAC or “Customer Acquisition Cost,” meaning the average cost to gain and keep a new customer, client, or user. Businesses spend hard-earned cash to get more customers. And the ultimate goal of any moneymaking endeavor is to develop what has long been known as “The Regular Customer.”

Had Cheers rather have the occasional CEO pop in with a party and drop $300 during Happy Hour or a Norm who drops $10 every day of the year, maybe $20 on weekends? They didn’t call out his name every time he walked in for nothing! Because Norm paid the electricity bill every month.

Here are three key qualities of regular customers.

1—Regular customers are automatic.

He doesn’t think about whether to go or do, he just does, without a thought. Any opportunity is an automatic yes.

2—Regular customers are addicted.

While, yes, this is a strong word, addiction means a regular dependency on a substance, thing, or activity. Kind of broadens the scope from the typical cultural Christian definition, doesn’t it? The true test of addiction? Try stopping the activity.

3—Regular customers are advertisement.

Frequency attracts attention over time. What we do on a regular basis will become a pattern and then a part of who we are. And start to show.

Here’s the point: Sin loves regular customers.

Those who become automatic and addicted to something, anything, harmful and eventually become advertisement through behavior and/or appearance. The Enemy is really good at training regular customers so he doesn’t have to do any heavy lifting after awhile. He just keeps tossing out bait in the same spot to keep the hook set.

Lord, do not hold back your mercy from me; let your love and truth always protect me. Troubles have surrounded me; there are too many to count. My sins have caught me so that I cannot see a way to escape. I have more sins than hairs on my head, and I have lost my courage. Please, Lord, save me. Hurry, Lord, to help me. (Psalm 40:11-13 NCV)

Leave a Reply